The local company gradually while practicing going internationalization strategy, the Chinese market is with an open mind to become one of the world increasingly important regional market of construction machinery. This is not only reflected in all aspects of the market, is also reflected in the products, human resources, management, and other fields, it can be said that
paper cutting machine the Chinese market is becoming a mature market, a fully competitive and high quality with high growth markets.
Internationalization of the market competition
For many foreign-funded enterprises, China's market is a regional market in its global plan. However, as China's economy brought about by the rapid emergence of a huge market space, making China play a role in their market territory from «regional markets» gradually evolve into «main market».
This was after 2008 is particularly prominent. At the time of world economic recession, the Chinese market alone, many companies are scrambling to adjust its marketing strategy in China, talent, resources and other factors have to tilt to China, no one does not desire to show foreign-funded enterprises in the Chinese market.
Now, however, market competition has reflected more new features. In terms of local companies, group of enterprises increasingly powerful, leading enterprises began to extend to all products, and even cross-cutting product; more advanced financial services such as financial leases already have experience and are promoted in the Chinese market; market competition in the
bag cutting machine market after flames spread to the service area of sth China's construction machinery market has become more mature markets, lack of a corporate monopoly.
Internationalization of the product technology
Traditionally, in some foreign-funded enterprises on the global map of planning, exhaust emissions and noise for the Chinese market and the technical standards of products has been part of the relatively backward areas. However, the rapid rise of the Chinese market makes these companies have to constantly relocate the Chinese market, aspects of the product specification gradually promoted to the world advanced level.
The other hand, Chinese companies are also in the product and technology innovation continuously interpreting the new miracle. Zoomlion 3200t ZCC3200NP crawler crane at the level of maximum torque and 31 heavy industry than 86000t · m-3600t SCC86000TM crawler crane successfully developed an in-2011 research and development of «heavyweight» news.
Meanwhile, foreign companies are also more commitment to the Chinese market. Its top-end, cutting edge products and technology has application in China one after another. For example, on July 29, the case in its factory is located in Shanghai Pudong Waigaoqiao released an n series, s series of skid steer loader and backhoe loader CX58C three series of small excavators () product-the case of small construction equipment in China announced a comprehensive upgrade.
Even more gratifying is that local brands represented by 31 excavators excavator market share is growing. A long time, Chinese excavator industry has faced local brands to the embarrassment of a breakthrough, this situation is being quickly rewritten in recent years, competition will open a new chapter.
Management modes of internationalization
Prior to the 2008 financial crisis, composition of domestic enterprises and foreign-funded enterprises has a very distinct difference. Local companies are almost exclusively in Chinese; above even building production bases in China, has little in the management of Chinese face, even if the heads of some enterprises in China are Chinese, just for the intimacy of the target market needs, and these people are rarely able to flow in a group situation.
However, as Chinese companies to shoes cutting machine a certain stage of development, based on management experience, ideas, products, technology, and other needs of the market, domestic companies more and more pressing demand for overseas talents, and some of the senior management of the gradual emergence of aliens figure. In 2009, xiagong introduces once known as «leading the development of construction machinery in China and South Korea's legendary» Cai Kuiquan as Chief xiagong, combination of the old state-owned enterprises and the President of ocean is the first case
shoes cutting machine in China's construction machinery industry. Shortly thereafter, by the financial crisis-torn xiagong will glow with vibrant vitality.
The other hand, a growing number of Chinese managers of foreign companies entering a foreign invested Enterprise core management. This is China's very positive significance to the future development of management talent, for foreign-funded enterprises can also derive great benefit.